2 Years After They Broke The Internet, It Looks Like Nobody Is Buying Vetements

It’s hard to pinpoint an exact date the Vetements craze started, but October 7, 2015 was the day the world stood up and really took notice. Just six days after Vetements’ SS16 show, where Gosha Rubchinskiy walked in that DHL T-shirt, Demna Gvasalia was announced as the new Creative Director of Balenciaga. Gvasalia was a relative unknown outside of the Paris scene, and Vetements itself was originally styled as an anonymous collective, although Demna would soon emerge as the brand’s figurehead. It wasn’t long before the world went Vetements mad. The brand’s pieces sold out whenever they dropped, and celebrities couldn’t get enough of it either (I guess having Kanye West and Travis Scott sit at your show does wonders). Soon even Celine Dion was wearing Vetements, and entrepreneurial Grailed employee Davil Tran had started his own parody brand, Vetememes. Read more at Highsnobiety.