20 years of Dover Street Market’s transporting in-store installations, from giant elephants to soft toys

Dover Street Market is celebrating two decades of ‘beautiful chaos’. Opening its doors in London’s Mayfair in 2004, the radical concept store was founded by Comme des Garçon’s Rei Kawakubo and her husband Adrian Joffe with a simple mission: to offer a shopping experience without definitions. Departments were intentionally mixed up, windows changed constantly, and visual arts institutions and creatives were invited to bring their subversive ideas into the space. Moving to the cavernous site in Haymarket below Piccadilly in 2016 – potentially an act of retail suicide that luckily paid off – while expanding to outposts in Tokyo, New York, Los Angeles and Paris, Dover Street Market has, over the years, come to represent so much more than a store. It’s the beating heart of Comme des Garçons, a touchpoint for a global community of creatives, and an incubator for emerging design talent. Never sticking to convention and always evolving, it is above all a place where people can connect with one another and feel inspired. Read more at Wallpaper.