Uniqlo holds onto bargain couture as H&M tries on new look for shoppers

Uniqlo wants to grow by selling good-quality apparel at affordable prices. That’s the stance the Japanese retailer is taking when it comes to securing its spot in the world of consumers and fast fashion. The move comes as consumers are increasingly examining where and how they spend their money in search of the most value for their buck. In this context, recent reports highlight H&M facing competition not only from Shein but also from contenders like Zara, prompting H&M to rethink its strategy. Meanwhile, Uniqlo remains steadfast in its commitment to fast fashion. Read more at Pymnts.