by Stephen Garner

 34 Heritage has unveiled a new look for the spring/summer 2019 season, which includes a newly relaunched website and a redesigned logo.

The full refresh includes the development of a unique brand identity and cohesive voice that positions and differentiates the brand in order to resonate with its target audience. And, the new design of the website promotes a customer-focused e-commerce platform that will enhance both B2B and B2C customer experiences.

The premium men’s denim brand enlisted digital agency King & Partners to spearhead the project. “King & Partners takes pride in helping amazing brands fulfill their potential,” said Tony King, founder of King & Partners. “We worked with our friends at 34 Heritage to align the quality of their presentation with the quality of their premium jeanswear. From the creation of a beautiful logo and comprehensive brand book to web design/UX and art direction of a full lookbook, we set out to create a visual communication language that proclaims 34 Heritage’s positioning as a luxury denim brand.”

34 Heritage’s current spring/summer 2019 styles are now showcased on its revamped website designed to focus on the customers’ experience and help guide them through their purchase. Consumers can easily filter through products and be better informed about their purchases in one of our select premium retail partner stores or online.

The company was initially created to fill a gap in the wholesale denim market to cater to gentlemen who were seeking clean, classic styles that easily transitioned from work to evening in expanded sizing and fit options. The brand has since broadened its line to include luxury and performance fabrics to fit the lifestyle of modern men.

“Because of our wholesale roots, we felt we needed to enhance our brand story in order to better communicate who we are to customers,” added Arkun Durmaz, president of 34 Heritage. “We dove deeper to clarify where 34 Heritage sits in the competitive landscape, refined the brand identity and integrated this vision into all brand touchpoints; a refresh of the logo, color scheme, typography, copywriting, hang tags, packaging and digital design of the website.”