Over the past few years, there’s been a huge shift in the menswear industry when it comes to ready-to-wear and formalwear. Particularly for grooms, the return of large-scale weddings has prompted many to ditch traditional wedding rules, and instead, opt for day-of looks that truly showcase their personal style.
“We have many grooms coming in with detailed vision boards on their phones,” reveals Dean Handspiker, vice-president of retail for Indochino. And according to celebrity and menswear stylist, Courtney Mays, the increased desire to “ditch tradition” can be attributed to well-dressed celebrities who continuously set the bar when it comes to fashion-forward dressing. “Dan Levy, Leslie Odom, and Jeff Goldblum are a few men who are top of mind when it comes to interesting style sensibilities,” notes Mays. “All of these men are able to play with suiting color so beautifully and create very personalized and cool looks.” Read more at Brides.