Pharrell’s First Louis Vuitton Digital Collectible Is Going for More Than $8,000 USD

Louis Vuitton has lifted the veil on its newest collectible: the VIA Varsity Jacket, a digital iteration of the physical silhouette that appeared on the House’s Fall/Winter 2024 men’s runway for the brand earlier this year. The design marks the first ready-to-wear piece designed by Pharrell to become available for VIA, Louis Vuitton’s “Treasure Trunk” that offers web3 fashionphiles the opportunity to “purchase exclusive products, whether digital or phygital,” and access to “privileged experiences.” Read more at Hypebeast.

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