5 Key Factors That Can Be Disastrous During Peak Retail Season

Like their offline counterparts, online retailers make mistakes throughout the year. Those mistakes are most cringe-worthy, however, they can be disastrous during peak holiday (looking at you, Black Friday and Cyber Monday). For some perspective, according to Anodot, a typical issue that happens outside of these major holiday sales days usually sets a company back about $40,000. Move that incident to Black Friday and Cyber Monday and the lost revenue is closer to $250,000. And if the issue is defined as ‘catastrophic’, the financial implications are exponential. Here’s what all retailers need to do to keep smaller, more insidious errors that will hurt at time that matters most. See more at Forbes.