5 Mistakes From Black Fridays Past — And How Retailers Can Avoid Them

The most wonderful time of year for retailers is just around the corner, but they won’t reap the profits of Black Friday weekend before first navigating an obstacle course full of potential pitfalls. A projected 137 million consumers will shop between Thanksgiving Day and Cyber Monday, according to the National Retail Federation. It certainly won’t all be sales and smiles. The holiday season, and Black Friday weekend in particular, is often fraught with challenges that turn overrun websites into 404 error messages and promises of speedy delivery into a delayed mess. As retailers move into crunch time, Retail Dive took a look back at some of the biggest mistakes from Black Fridays past, and spoke with analysts about what lessons retailers can take away. Read more at Retail Dive.