French startup Storyzy spotted six hundred forty-four brands on questionable sites ranging from hardcore hyper-partisan fake news sites to clickbait venues hosting bogus content with no particular agenda, except making a quick buck. Storyzy showed me the list of brands that fund the fake news ecosystem, but didn’t want Monday Note to publish it. Never mind. With 600+ advertisers, you can expect many household names to show up. And they do: tech companies, banks, retailers, airlines, cosmetic companies, luxury goods companies, universities, and NGOs. Reputed media brands ended up on hyper-partisan and fake news sites. While some advertisers know and choose to turn a blind eye, most of the brands feeding the fake news industry do so completely unaware of their complicity. Read more at Quartz.