by Stephen Garner

7 For All Mankind has launched its fall/winter 2021 campaign, spotlighting a bright young cast of artists, musicians, and creatives that cultivate a poetic view into a new idealism of the everyday.

The denim brand’s newest range of products aims to create the perfect canvas for self-expression. On one end of the spectrum, the brand showcases Lua Beaulieu who manifests inspiration through her paintings, while on the other, musician Lucas Bin shines in his element. Shot at the Philip Johnson Glass House in New Canaan, Connecticut by photographer Daniel Shea, the campaign is a golden-gazed portrait of days and in-between moments. 

“With everything happening in the world, it is important to us that we celebrate mankind and the inclusivity and originality that goes with it,” said Francesca Toninato, CEO of 7 For All Mankind. “Our goal is to build a culture and community that embraces creativity and individuality and have our denim play as a canvas to one’s distinct style.”

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