9 Things To Watch For On Prime Day 2018

This year marks Amazon’s fourth Prime Day. That’s a ridiculously short time to move a deal blitz in the middle of July from artificial holiday to major summer retail event, but that’s what the e-tailer has managed to accomplish since 2015. Last year, Amazon said Prime Day sales increased 60% year over year. (The year before they had grown 60% as well.) And Amazon has been getting more and more help hyping the event every year, as other retailers — seeing both opportunities and risks in being left behind — chase after deal-hungry shoppers in cyberspace with their own discounts. Read more at Retail Dive.