A Gucci Explainer: Why Everyone Is Talking About The Italian Label Again

“I often wonder if someone has dropped some crazy pills into my morning coffee when I read a raving Gucci review,” said commenter Apple Scruff below a recent Business of Fashion article on the Italian fashion house. Despite what Apple Scruff may say, there seems to be nothing but hype and genuinely good news surrounding Gucci these days, most of it centered on the recently installed creative director, Alessandro Michele. From out of nowhere, the designer, who worked for years in relative obscurity under former Gucci designers Tom Ford and Frida Giannini, turned the image of the aging house on its heels. Shifting from his predecessors’ sexed up vision to something that looks like it walked off the set of a Wes Anderson film, Michele’s take on Gucci has won fans from any and all of fashion’s circles—and it’s been selling pretty well, too. Read more at Complex.