by Stephen Garner

A new men’s skincare and wellness brand has landed. Called “SELF/ish,” the new product range features ultra-clean formulations that are 100 percent made in the USA.

Created by Andrew Knox, Jason Cooper, and Matt Young, the trio strives to empower men to be selfish and take time to take care of themselves each day. Developed for men’s specific skin-physiology, rate of hair growth, sweat production, and pH levels, each product is catered to tackle issues from shaving and in-grown hairs to anti-aging and skin integrity.

“SELF/ish is truly built for the modern man,” said Knox. “He is strong, confident, and assertive, and he makes no apologies for it. The SELF/ish man is active – physically, and mentally – and although he may be rugged, he doesn’t compromise on his skincare routine. He appreciates products that combine keen intelligence with sleek design.”

Free of sulfates, parabens, phthalates, and over 100 other “no-list” ingredients, SELF/ish is setting the new standard for performance products that are formulated with clean ingredients. Added Cooper, “All products are 100 percent clean and have been developed for the health and well-being of even the most discerning self-care advocate.”

The product range includes a Vitamin Boost Complex that delivers a punch of Vitamin A, B, C, E, and F to your skin and an Active Acid Complex that features natural exfoliants to rid the skin of dead cells for a refreshed appearance.

Along with other potent acids, active natural ingredients, and nourishing botanicals, the complete line consists of a Facial Cleanser, Facial Scrub, Oil-Free Facial Moisturizer, Eye Cream, Exfoliating Pads, Bar Soap, and Hand Sanitizer.

Taking its commitment to men’s health one step further, SELF/ish has also brokered a partnership with men’s health advocacy group Movember: with every purchase of a cleanser and scrub, the brand very unselfishly gives back $5, which goes toward myriad men’s related causes.

The SELF/ish skincare range is available now on SelfishSkin.com.