Wainscot Media, the parent company of MR, announces the launch of Society for International Menswear, a highly edited showcase exclusively for select international contemporary and sartorial brands, including sportswear, tailored clothing, footwear and accessories. The new event is slated to debut Sunday, July 17 and Monday, July 18 in New York City at the Metropolitan Pavilion.
Society for International Menswear (or Society, for short) heralds the return of a men’s fashion trade event to New York City after a two-year absence due to the Covid pandemic. Industry veterans Lizette Chin and Coleman McCartan, both former executives at Informa Fashion, will manage the event under the Wainscot Media umbrella.
Chin, VP and group publisher of the Luxury Group at Wainscot, says the timing of this show couldn’t be better, as Society is launching in July in sync with the Spring/Summer buying season for top-tier retailers. “Society aims to be the gateway for international brands wanting to do business in the American market,” notes Chin. “Now the time is right, NYC is back, and the most important buyers are eager to get back to this marketplace – to see, touch and feel new products – as well as to build new relationships. Society will be able to offer that to them.”
Another powerful element of Society is the addition of McCartan to the team. As international brands return to the US market, his experience will be crucial. Mark Dowden, CEO of Wainscot Media, says: “For decades Coleman has worked closely with foreign government associations and the international fashion community and is a driving force in bringing international brands to the American market. These relationships and his understanding of their particular needs will be instrumental in helping them create strategies to return to business as they recover and rebuild from the pandemic.”
“Society will allow brands to return to the preeminent North American men’s marketplace – New York City, during the traditional third week of July market week dates which we feel is a one-two punch!” says McCartan.
For more information about the Society for International Menswear show, please contact Coleman McCartan, Vice President of International Business Development, at Coleman.firstname.lastname@example.org or +1 646 258 3367. Also stay tuned to societynyshow.com for future updates.
Wainscot Media creates award-winning events and marketing programs. The company’s four specialized divisions – Fashion, luxury, healthcare and local business – produce a full range of marketing solutions, including events, custom content and other targeted lead-generation programs, for a national roster of clients. The company, based in Park Ridge, NJ, also publishes various trade magazines in the fields of fashion and medicine. It was founded by Carroll V. Dowden, Chairman, and Mark Dowden, President and CEO, in 2006.