A Recession Looms Over the Posh World of Influencers

WHEN LYDIA MILLEN’S heating broke in late November, she checked into Britain’s oldest luxury hotel, the Savoy, where gilded rooms go for anywhere from $700 to $5,500 a night. “I’m going to make full use of their wonderful hot water,” the British influencer told her 797,000 TikTok followers.

The response—3.9 million views later—was predictably vehement. Many commenters compared Millen to Marie Antoinette; others cracked jokes like “My TV is broken so I’ve hired a private jet to fly me to Qatar so I can watch the footie.” One comment with more than 14,000 likes summed up the sentiment best: “The room (a very cold one) has not been read.” Read more at Wired.