Abercrombie launches traveling pop-up shop experience

by Stephen Garner

Abercrombie & Fitch is launching a curated and immersive holiday shopping experience inspired by the brand’s ongoing campaign and digital content series, “Do 96 Hours In.”

The brand’s new retail pop-up spotlights packing essentials hand-selected for Los Angeles and New York City, as well as four days of local programming and destination-inspired shopping events that will allow explorers to discover the city on their own terms. The shop will pop-up at The Hoxton in Downtown L.A. November 7-10, before heading to The Hoxton in Williamsburg, Brooklyn December 12-15.

A curated retail shop located in ‘The Apartment’ at The Hoxton will include clothing items hand-selected to be the perfect 96-hour packing list for each city. Influencers Tara Sowlaty and Alyssa Coscarelli will create different looks styled for their favorite city activities, which will be on display at the retail shop, as well as highlighted on Abercrombie & Fitch’s Instagram.

Each Abercrombie & Fitch ‘Do 96 Hours In’ retail shop will feature a four-day weekend filled with a series of public programming that highlights the best of New York and Los Angeles, from local artisan bracelet-making sessions with Scosha, to style chats with fashion insiders Amy Jackson and Caitlyn Warakomski.

The brand is also partnering with mobile hotel booking app One Night to give away a limited number of A&F Staycation Packages at The Hoxton in both Downtown L.A. and Williamsburg. Built to be a self-care destination, the A&F staycation package will feature a mix of welcome amenities and gift items designed to help disconnect, including CBD lotions and an A&F sherpa blanket. A limited number of A&F staycation packages will be available to book for an exclusive rate on the One Night app every day starting at 12pm local time.

“Abercrombie & Fitch believes extraordinary things can happen in 96 hours – whether that’s making an adventure out of a long weekend or treating yourself to a self-indulgent staycation,” said Carey Krug, senior vice president of marketing for Abercrombie & Fitch. “The ‘Do 96 Hours In’ traveling pop-up reflects A&F’s position that every day should feel as exceptional as the start of a long weekend.”