by Stephen Garner

Adidas ConfirmedAdidas Originals has rolled out an update to its Confirmed mobile app, which allows consumers to reserve the most anticipated Adidas sneaker releases.

This latest update sees the addition of nine U.S. cities including Atlanta, Las Vegas, Miami and San Francisco, as well as expansion to Western Europe with access in London, Berlin and Milan. These cities join New York City, Chicago and Los Angeles, which were part of the initial launch of the sneaker reservation app early last year.

Completely redesigned with the consumer in mind, the app allows users to reserve Adidas Originals products, including Adidas Originals by Kanye West and NMD, through the ease of a single click on their smartphone. Once signed up the user will gain instant access to the reservation system and can stay up to date with news about additional cities and future product drops available via Adidas Confirmed.

“As a result of the overwhelming success from the initial launch of Adidas Confirmed, and a desire to make sneaker releases fair for everyone, we are updating the app with new design and additional cities.” said Arthur Hoeld, General Manager, Adidas Originals. “We are always looking at how we can exceed our customers’ expectations and provide the most seamless and innovative solutions for sneakerheads.”

The Adidas Confirmed is now available on the Apple App Store and Google Play Store.