ADIDAS ORIGINALS UPDATES RETRO CLASSICS WITH NEW WHITE MOUNTAINEERING COLLECTION
The collection is a celebration of classic Adidas Originals styles and archives seen through the fashion forward eye of White Mountaineering’s designer Yosuke Aizawa. The brand’s trademark three stripes were reinterpreted as a triangle representing a mountain, while tracksuits inspired by the 90s were transformed with new technical fabrics. Gore-tex, Primeknit and reflective 3 stripes were utilized to update retro-inspired pieces such as windbreakers and football-influenced tracksuit bottoms.
The show was also the opportunity to introduce new footwear silhouettes such as the NMD_R2, the EQT Support Future and the NMD City Trail. Classic models like the Campus 80 are also still integrated into the footwear offering. Color was introduced in the last part of the show through crimson and navy ensembles bringing together the logos of Adidas Originals and White Mountaineering.
Adidas Originals by White Mountaineering spring/summer 2017 collection will be on sale globally beginning January 2017 in Adidas Originals flagship stores, online and in selected retailers.