ADIDAS AND PHARRELL WILLIAMS LAUNCH “DON’T BE QUIET PLEASE”

Adidas, Pharrell Williams, Stan Smith and Adidas sponsored tennis athletes Garbiñe Muguruza, Angelique Kerber, Sascha Zverev, Dominic Thiem and Jo-Wilfried Tsonga gathered at Frederick Johnson Community Court in Harlem, New York to host a tennis clinic last week with local youth organizations to kick off the launch of Don’t Be Quiet Please, a New York City-wide campaign inspiring individuals to make game-changing pledges. During the event, Williams delivered a manifesto inviting New Yorkers to join him in a citywide activation encouraging all to believe in their voices and be loud in inspiring change through love.

Inspired to look at tennis from a different point of view, and how sports can serve as a vehicle for positivity and change, together Adidas and Williams announced a community program including the restoration of a New York City tennis court through a donation to the NYC Parks and children’s tennis scholarships in partnership with Court16 and Horizons.

In celebration of Williams’ manifesto, on August 28, Adidas will give New York City, its community and special guests, a platform to let their voices be heard and encourage all to be loud in inspiring change through love. Umpire chairs become symbolic icons of the Don’t Be Quiet Please campaign and serve as physical stages throughout the city for people to express themselves and their love.  Creating a city-wide social sensation, ten umpire chairs will be stationed in the following locations: Columbus Circle, The Apollo Theater, The New York Public Library, Herald Square, Flatiron, Union Square, Astor Place, Christopher Street at Gay Street, Petrosino Square and Atlantic Terminal.

Additionally, Williams will be launching his first performance collection with Adidas. The Adidas Tennis Collection by Pharrell Williams will be available at Adidas and Billionaire Boys Club flagships, adidas.com, and select retailers globally August 31.