by Stephen Garner

adidas-david-beckham-dubai-store-02In the fourth quarter of 2015, the Adidas Group maintained its strong top-line momentum from the previous quarter, with currency-neutral sales up 12 percent, driven by accelerated momentum at both Adidas and Reebok.

The brand’s performance was particularly strong in Western Europe and North America, with currency-neutral sales accelerating, up 31 percent and 12 percent, respectively. Currency-neutral Reebok sales were up 5 percent versus the prior year. This development was supported by double-digit sales increases in Western Europe, Latin America and MEAA as well as strong growth in Greater China, where revenues once again more than doubled during the quarter.

Revenues at TaylorMade-Adidas Golf declined 15 percent currency-neutral, as ongoing structural challenges in the golf market as well as the further execution of TaylorMade-Adidas Golf’s restructuring program aimed at resizing the golf business weighed on the performance during the quarter.

In 2015, Adidas Group revenues increased 10 percent on a currency-neutral basis, driven by double-digit growth at Adidas and mid-single-digit increases at Reebok. Currency translation effects had a positive impact on sales in euro terms. Currency-neutral Reebok sales were up 6 percent versus the prior year, reflecting double-digit growth in Western Europe, Greater China, Latin America and MEAA. Revenues at TaylorMade-Adidas Golf decreased 13 percent currency-neutral, due to sales declines in all markets except Latin America and MEAA.

“2015 was a very successful year for the Adidas Group. We reached all of our major financial goals and exceeded our initial top- and bottom-line targets,” said Herbert Hainer, Adidas Group CEO. “Our 2015 performance is a picture-perfect example of a successful comeback in sport. As a Group, today we are stronger and in better shape than ever before.”