AESOP IS NEXT TO POP-IN AT NORDSTROM

by Brian Lipton

AesopAs a part of the Pop-In@Nordstrom initiative curated by Olivia Kim, the Australian-based men and women’s skin care line Aesop have come together with Nordstrom to bring the first dedicated beauty Pop-In shop to eight Nordstrom locations across the U.S. and Canada.

From April 22nd through May 22nd, the shops will be found in Nordstrom’s store in Seattle, Bellevue Washington, the San Francisco Centre in San Francisco, the Pacific Centre in Vancouver, the Michigan Avenue store in Chicago, the Grove in Los Angeles, North Park Center in Dallas, and Tysons Corner Center, in McLean, Virginia.

Conceived by Aesop’s design department, the Pop-In spaces have been constructed using bamboo, a material chosen for its calm, natural palette, and as a representation of the protective barrier that is skin. Trained Aesop consultants will be on hand to offer personal skincare consultations, assisting visitors to discover and enhance their own meaningful rituals for the skin and self.

“Through this collaboration with Nordstrom, we wanted to create spaces that invite a moment of pause,” said Marsha Meredith, creative director of Aesop. “We’ve always considered the use of our formulations as a daily ritual, among other gestures that bring a state of calm: regular exercise, a stimulating dose of literature, a glass of red wine.”