After Amazon Go’s Launch, Retailers Renew Focus On How Mobile Shapes In-Store Shopping

When the first Amazon Go opened its doors in January, it felt like a potential game-changer. Customers lined up outside the Seattle store for a glimpse of the “line-free” grocery concept, waiting eagerly to try out the e-commerce giant’s latest innovation. Early results from the store’s first few months show that visitors flock to fresh food items like fruit and chicken banh mi sandwiches but are still hesitant of the grab-and-go system, Go executives announced at Shoptalk in March. But what’s perhaps more compelling than the products Go offers is how Amazon is bridging mobile and brick-and-mortar retail through technology that’s captured peoples’ attentions. Some marketers have questioned whether the concept will stick after the novelty wears off, while others ask: Will the Go model become the new gold standard for retail? Read more at Retail Dive.