Afterpay Shopping Event To Include Physical Retail For The First Time

As retailers go omnichannel, so do sales events. Afterpay, the installment payment startup, will include its services in physical stores for the first time as part of its fifth bi-annual Afterpay Day event taking place March 25 – 28, according to a Wednesday press release. Multiple brands and retailers, including Aveda, Vera Bradley and Mac Cosmetics, will offer in-store and online sales in collaboration with AfterPay. Using its Afterpay Shop Directory, customers can also find deals from brands like Puma, J. Crew and Anthropologie, the company said. Afterpay’s app will point users toward participating stores near them. Sellers that joined in the last Afterpay Day event saw an average sales growth of 36%, and their average number of customers increased by 46%. Read more at Retail Dive.