Allbirds creates “world’s first net-zero carbon shoe” using regenerative wool

At the Global Fashion Summit in Copenhagen, Allbirds has unveiled a woolly sock-style trainer with a bioplastic sole that effectively adds zero emissions to the atmosphere over the course of its life, the shoe brand claims. The minimal all-grey Moonshot sneaker features an upper made using wool from a regenerative farm in New Zealand, which uses sustainable land management practices to capture more carbon than it emits. This on-farm carbon storage offset any other emissions generated over the product’s lifecycle, Allbirds claims, making it the “world’s first net-zero carbon shoe.” Read more at