Alpha Industries fall/winter 2021 collection Will Peltz
by Stephen Garner
Alpha Industries fall/winter 2021 collection Will Peltz

Alpha Industries has launched its fall/winter 2021 collection and coinciding campaign starring actor Will Peltz and celebrity stylist Maeve Reilly.

Inspired by its military DNA, Alpha Industries’ fall/winter 2021 collection entitled, “Re: Issue,” centers around self-discovery by focusing on its core silhouettes and reinterpreting them for the modern consumer. The collection boasts a range of reinvented key silhouettes, new transitional quilted outerwear, non-nylon parkas, updated field coats, and deck jackets alongside a multitude of layering pieces as well as reimagined mainline and carryover styles. Additionally, this season sees an update to the brand’s iconic heritage M-65 Field Coat, now known as the M-65 Mod.

To bring the fall/winter 2021 campaign to life, Alpha Industries enlisted both Peltz and Reilly for a location shoot in the heart of New York City by the talented photographer Shaniqwa Jarvis. Serving as both talent and stylist, Reilly styled the shoot, bringing her own vision and innate style sensibility to life while staying true to the brand’s DNA.

“We’re excited to launch the campaign with both Maeve Reilly and Will Peltz – having the queen of street luxe style, known for her influential celebrity styling translates our brand through her lens offering a new perspective on how to wear and interpret Alpha,” said Mike Cirker, president and CEO of Alpha Industries. “Our product also continues to elevate our classic silhouettes and evolve our non-outerwear assortment.”

Starting today, the first drop of Alpha Industries’ fall/winter 2021 collection is available for purchase on, with prices ranging from $30 to $350.

Alpha Industries fall/winter 2021 collection Will Peltz