Alpha Industries has formed a new partnership with Hong Kong retail concept I.T.
Starting this fall, the long-term partnership will boost the label’s brand marketing, product planning, store retail management, and e-commerce strategies throughout China. I.T will officially be the sole partner of Alpha Industries in all China regions.
“We see strong opportunity for Alpha Industries in China, having seen great demand from Chinese consumers both locally and internationally for years,” said Mike Cirker, CEO of Alpha Industries. “We are excited to launch our relationship with I.T as they are the right partner to reach our fans to drive long-term brand affinity and growth for our future.”
To kick things off this season, the American heritage brand is launching a capsule collection with streetwear label A Bathing Ape. The collection features nine items including a three-layer jacket, reversible MA-1 and inner jackets, a down jacket with durable Cordura fabric on the elbows, a hoodie, six-pocket trousers, and both long- and short-sleeve tees, all exhibiting each brand’s signature military and streetwear aesthetics.
The Alpha Industries x A Bathing Ape collection, which will retail between $118-$721, will launch on Saturday, October 17th at BAPE stores worldwide. Alpha’s other fall/winter items will be available from Friday, October 23rd.