Digital ad agency Moosylvania has released its list of 100 favorite brands based on three years of research. Approximately 3,500 Millennial consumers — defined as those born between 1980 and 2002 — were asked to name their three favorite brands unaided in each of the past three years.
The Top 15 brands, according to the survey, are: Apple (1); Nike (2); Samsung (3); Sony (4); Microsoft (5); Target (6); Amazon (7); Google (8); Walmart (9); Coca Cola (10); Nintendo (11); Forever 21 (12) Adidas (13); Jordan (14) and Pepsi (15).
“Our research over the three-year period shows the top brands that continue to perform well for this group are resilient with their marketing efforts. These brands are entertaining their consumers and making them feel or look good,” said Norty Cohen, CEO of Moosylavnia. “Making the list doesn’t necessitate a large ad budget either. It’s more about what the brand does and how it makes the connection with the consumer. Creative, emotion-driven marketing enables any size company to drive product awareness with millions of consumers in real-time.”
Indeed, 30 percent of consumers told Moosylvania they’ll share branded content if they like it. However, when asked how much they want to see branded content in their social feeds, Millennials said no more than 10 percent. So the challenge for brands, Cohen said, is to produce the right shareable content, which can include apps, videos or participatory games and contests.