Amazon Has Eyeballed Several Hot Startups For Acquisition In A Wider Fashion Push

by MR Magazine Staff Apr 15, 2016

Amazon has been focusing attention on areas like media streaming, its faster delivery and pickup services, hardware and enterprise via AWS. But it’s also making an effort to reboot one of the more legacy parts of its business: fashion.

TechCrunch has learned from multiple sources that the e-commerce giant has considered buying several startups in the fashion sphere as potential acquisitions to update and expand its presence in the category. Everlane, Le Tote, Rent The Runway, ThirdLove and PreeLine are among the names we’ve heard in connection with the effort.

“They are losing big time in apparel and are anxious to acquire brands,” one founder approached by the company told TechCrunch. Amazon did not respond to requests for comment, and all the companies mentioned here declined to comment about any talks. (Update: in the comments below, Everlane’s founder and CEO Michael Preysman, says Amazon has “never talked to us.”) Read more at TechCrunch.