Amazon Files First Lawsuits Against Counterfeit Sellers

For the first time, Amazon on Monday filed two lawsuits against marketplaces sellers it claims are selling counterfeit goods, media outlets including Fortune report. One suit alleges that seller ToysNet is marketing a knockoff of the Forearm Forklift, a wearable strap that makes lifting heavy things easier, while the other suit targets Joana Ferreira, who allegedly sells a bootleg version of a TRX-branded fitness strap sold by Amazon in partnership with training products and exercise program firm Fitness Anywhere, according to Bloomberg. Amazon is increasingly under fire to address the counterfeit goods found on its site, with CNBC detailing in several reports this year that fakes are being sold not just by third-party Amazon Marketplace sellers but also by Amazon itself. Read more at Retail Dive.