Amazon Is Dominating The Holiday Price War

With the holiday sales season underway, Amazon is pricing 20% below other online retailers on average in key product categories, according to a study by Profitero, which provides e-commerce performance analytics. Walmart was the closest behind Amazon, with prices 4.1% more on average than the e-commerce giant’s. Target was 10.6% more expensive than Amazon overall. Walmart’s Jet unit was 11.3% more expensive, according to the study. Meanwhile, category specialists like Best Buy, Staples, Dick’s and Wayfair were generally priced well above Amazon. That, according to Profitero, signals those retailers “choosing to compete on non-price factors to win with shoppers.” Read more at Retail Dive.