Is Amazon Losing Its Low-Price Edge?

by MR Magazine Staff

Amazon’s prices on Black Friday and Cyber Monday were 11% higher on average compared to other retailers, according to a holiday price index of 59 top holiday gifts from price tracking and comparison tool Wikibuy. But Amazon did beat Walmart, Target and other retailers for some of the most in-demand items, according to another report from Boomerang Commerce emailed to Retail Dive. Still, deals around Black Friday weren’t necessarily all they were cracked up to be on a lot of sites, according to Boomerang Commerce. Retailers including Amazon, Walmart, Target and Toys R Us were offering deals on top items, but pricing really hadn’t changed much from even up to a month earlier, even though they were being marketed as a Black Friday deal, Boomerang said. Read more at Retail Dive.