Amazon To Open Pop-Up Bar In Tokyo

by MR Magazine Staff

Amazon will open a pop-up bar in Tokyo between Oct. 20 and 29 in the Chuo-ku commercial center, according to the e-commerce giant’s website. During its short run, the bar will offer wine, beer, cocktails, the popular distilled liquor shochu, whiskey and sake. The bar won’t have a menu, but servers will provide information and recommendations, CNBC reports. It’s a short run even for a pop-up, but the bar planned for Tokyo later this month represents Amazon’s foray into brick and mortar as well as its push to boost sales of alcoholic beverages. The e-commerce giant added beer and wine delivery through its Prime Now service to more markets this year, including Cincinnati and Columbus in Ohio, after first testing alcohol delivery in Seattle two years ago. Read more at Retail Dive.