Amazon Style Store Where Tech Meets Fashion

The new brick-and-mortar store, Amazon Style, opened in Columbus, Ohio, at the retail mecca Easton Town Center. The experience incorporates technology (no surprise), focusing on curated fashion items for men and women. The store is a showroom of fashion products where shoppers scan barcodes to request items to be purchased or tried on. Unlike today’s specialty stores, where all products are available on the floor, Amazon Style has one of each item on the floor. Shoppers request size and color through their smartphone to be either tried on in the fitting room or to be picked up in the store. Read more at Forbes.