AMAZON TEAMS UP WITH (RED) FOR CHARITABLE SHOPPING EVENT
Online mega-retailer Amazon has teamed up with (RED) on a special holiday experience offering people a selection of exclusive (RED) products that raise money for the Global Fund to fight AIDS in Africa.
Dubbed (SHOPATHON)RED, shoppers can choose from more than 150 (RED) products including fashion, cosmetics, kitchen goods, tech and more at Amazon.com/RED or via the Amazon App. On December 1, World AIDS Day, Amazon will highlight (RED), the Global Fund, and (RED) products to bring awareness to the fight, and throughout the campaign special video content from (RED) celebrity supporters will encourage people to shop (RED) and save lives this holiday season.
And, as the official payment provider of (SHOPATHON)RED, long-standing (RED) partner Bank of America is making every dollar spent go even further. For every dollar spent on Amazon.com/RED from November 20 until December 31, Bank of America will donate 30 cents – the daily cost of life-saving HIV/AIDS medication in sub-Saharan Africa – up to $1.5 million.
Every (RED) purchase made by shoppers this holiday will have a real impact. The life-saving ARV pills, when taken daily, save not only the life of mothers living with HIV; they also prevent the virus being passed to their unborn babies. As well as providing medication, (RED) money to the Global Fund also supports prevention, testing, counseling and care services programs – all key pillars of the fight to end a disease which is preventable and treatable; a disease which needlessly sees an adolescent become infected every two minutes.
“Our collaboration with Amazon will make the gift of giving more impactful than ever before,” said Deborah Dugan, CEO of (RED). “I’m so grateful to the incredible team at Amazon who have made our ambitions of turning the holidays ‘(RED)’ a reality. Together with their enormous customer base, Amazon is helping to ensure lifesaving HIV/AIDS services are being delivered to communities most in need.”
