Amazon’s New 3-D Feature Is Augmented Reality That People Might Actually Use

by MR Magazine Staff

Augmented reality is one of the tech buzzwords of the day, but how many of the current use cases are anything more than gimmicky? Here’s one: Amazon on Wednesday unveiled an augmented reality feature in its iOS shopping app that shows customers a 3-D rendering of how a given product will look in their home or workspace before they order it. Called AR View, the feature is activated by clicking on the camera icon in the Amazon app and selecting from thousands of products across categories like furniture, kitchen ware and home decor. (You would think customers will eventually have the option to select AR View from an individual product page as Amazon builds its catalogue of digital imagery needed to make this work.) Read more at Recode.