Amazon’s Prime Day Highlights The Huge Stakes Ahead For Retail

Amazon has fired the starting gun for a hugely important shopping season, with retailers racing to make up as many lost sales as possible between now and the end of the year. What’s happening: Amazon said Monday that it will host its annual Prime Day on October 13 and 14. The sales event, which normally takes place in mid-July, had been postponed because of the pandemic. Prime Day is Amazon’s version of Christmas in the summer, and sales routinely outpace Black Friday. Coming in just before the holiday shopping season, it could help propel the company to a blockbuster fourth quarter, while encouraging other retailers to offer October promotions, too. Read more at CNN Business.