Amazon’s Prime Day Is A Huge Win For Its Menswear Business

That surge of adrenaline that comes with getting an incredible deal is one of the many things makes Amazon Prime’s shopping holiday, “Prime Day,” irresistible to shoppers—this year, enough of them that the site crashed. Maybe you grabbed a $30 Echo Dot, or saw a $109 pricetag, blacked out, and woke up inducted into the cult of sous vide cooking. There’s power in a good deal, which is why the retailer sold 100 million products during this year’s event. And if you were one of the people who contributed to the five million apparel items sold on Prime Day, it’s likely you did it from a brand with an unfamiliar name: brands like Buttoned Down, 28 Palms, Goodthreads, and Peak Velocity, all of which are private-label brands that are owned and produced by Amazon. Prime Day isn’t just a useful tool for Amazon to bring a “record number of Prime members” onto the site, according to the retailer’s press release, or to get new ones to sign up for a yearly membership. It’s also designed to further push into the world of fashion. Read more at GQ.