American dream slated to open in late october

by Stephen Garner

The American Dream mega-mall has announced it will officially open on Friday, October 25, 2019.

The 3 million square foot entertainment and retail development, located at the Route 3-New Jersey Turnpike interchange in East Rutherford, NJ, will feature tons of retail shops, entertainment experiences, and food.

The Collections at American Dream will be anchored by a slew of upscale retailers such as Saks Fifth Avenue and Barneys New York, as well as Hermes, Tiffany & Company, Dolce & Gabbana, Moncler, and Watches of Switzerland.

In addition to shopping, the retail center will launch an indoor Nickelodeon Universe Theme Park and DreamWorks Water Park – 16 acres of fully enclosed family amusement experience. The center will also open the Ice Rink – its NHL‐size skating and hockey facility, Big Snow Ski and Snowboard Park – North America’s 1st indoor snow sports center, and an Angry Birds 18‐hole Miniature Golf experience.

Visitors will also be able to enjoy over 100 dining and specialty food offerings including over 20 full-service restaurants, the Coca-Cola “Eats” Food Hall, and a Kosher Food Hall. Other notable experiential services offered include the Coca-Cola Social Lounge, Merlin Entertainments’ LegoLand Discovery Center and Sea Life Aquarium, CMX Luxury Movie Theatre, Munchies Food Hall, Kidzania – a role‐playing experience for kids, the American Dream Observation Wheel, and a Performing Art Center.

“We know that the community has been eagerly awaiting the launch of this incredible global destination” said Don Ghermezian, president of American Dream. “We have a one‐of‐a‐kind property that will reshape the way people think about entertainment, theme parks and shopping and we are so excited to reveal our incredible Nickelodeon Theme Park, DreamWorks Water Park and Big Snow Ski and Snowboard Park.”

“American Dream brings its guests an unrivaled destination for style and fun,” added Ken Downing, chief creative officer for Triple Five Group. “It’s unique mix of entertainment (55 percent) and experiential retail (45 percent) will welcome and entertain guests, embracing everyone in a new retail and entertainment revolution, where everything is possible.”

Over the coming weeks, American Dream will be providing further insights to the property, its attractions and tenants, as well as the plans and events surrounding the opening.