AMERICAN DREAM TO OPEN LUXURY WING THIS FALL

by Stephen Garner

New Jersey’s American Dream mall will open its luxury shopping and dining wing this fall. Dubbed “The Avenue,” the new section of the shopping mall will open on September 17th with Saks Fifth Avenue as its anchor tenant.

Hermès, Saint Laurent, Tiffany & Co., Dolce & Gabbana, Mulberry, and many more, will further enhance The Avenue at American Dream’s luxury shopping offerings.

The elevated retail experience will be complemented by gourmet dining, such as Carpaccio, a Bal Harbour favorite, serving fashionable fare in its first Northeast location at American Dream. Brüt, a champagne bar, will also expand the food & beverage options with a menu of savories, sweets, and the world’s finest bubbles.

“We are excited to bring our reimagined luxury experience to American Dream with a selection of prestigious brands and offerings unseen anywhere else in the state,” said Don Ghermezian, president of American Dream. “The Avenue at American Dream builds on our premiere offerings, reinforcing American Dream’s position as a top entertainment and retail destination.”

American Dream will celebrate the opening of The Avenue with exclusive events and experiences as well as an exhibition of fashion, art, and culture, extending the reach of New York’s September fashion moments to American Dream.