AMERICAN EAGLE LAUNCHES SUMMER CAMPAIGN WITH THE STARS OF “THE SUMMER I TURNED PRETTY”
American Eagle is heading to Cousins Beach to kick off summer. Today, AE launches its Summer ’23 campaign starring Christopher Briney, Gavin Casalegno, and Lola Tung, the three stars of Amazon Prime’s hit show “The Summer I Turned Pretty.“
Dressed in styles from AE’s summer collection, “The Summer of Us” campaign features the hit cast as they showcase the spirit of the season. With the goal of empowering kids everywhere to get out and celebrate summer, the campaign encourages human connection and self-expression through style.
Seen throughout the campaign, the season’s top trending styles include summer-ready camis and halters, resort-style button-downs, active shorts and of course, AE’s iconic jeans, all infused with coastal cool and inland warm hues.
The campaign launched yesterday, May 23rd, and will be seen on ae.com, in-store, and across the brand’s and talents’ social channels beginning today through the end of the summer. AE will also be supporting the launch of the summer collection with custom content across Snapchat, Meta, and TikTok.