AMERICAN EAGLE SPONSORS MEADOWS MUSIC FESTIVAL
American Eagle Outfitters (AEO) is expanding its passion for connecting its stylish fans with the music they love by teaming up with Live Nation and Founders Entertainment to launch a multi-faceted marketing initiative for the 2017 Meadows Music and Arts Festival. From featuring exclusive festival apparel and offering an interactive studio and lounge for festival goers on-site to launching a national sweepstakes, this integration with The Meadows allows AEO to expand its footprint in the live music realm.
As the festival’s official apparel partner, AEO will release an exclusive capsule collection of merchandise, co-designed by Founders and AEO, that will be available on-site at the festival and will include a variety of AEO apparel including: t-shirts, hats, denim jackets, and more.
Fans will have the special opportunity to outfit themselves in festival gear before they arrive on-site. Beginning on August 24, online and in select AEO retail stores in New York City and Los Angeles, exclusive co-branded “American Eagle Outfitters X The Meadows Music And Arts Festival” merchandise will be available.
Additionally, festival goers will have the opportunity to take the ultimate selfie and chill out in AEO’s denim-inspired pop-up video studio and lounge. Exclusive denim cuffs will be handed out as well. After stepping into the 360-degree video booth, images will be shared on large screens in the lounge giving visitors a few moments in the spotlight as well as creating a larger-than-life backdrop for even more social opportunities.
Finally, one lucky fan will have an opportunity to win the grand prize that includes: 2 VIP 3-day festival tickets, round trip airfare, hotel accommodations, meet and greet with a select festival artist, $500 in AEO gift cards and more. All eligible sweepstakes entrants will receive a 20% AEO coupon to use in store or at ae.com through October 1, 2017.
The second annual edition of The Meadows, named “Best NYC Festival of 2016” by Stereogum, will take place from Friday, September 15 through Sunday, September 17 at the Citi Field complex in Queens, NY with performances from world renowned artists like Jay-Z, Red Hot Chili Peppers, Gorillaz, Joey Bada$$, Future, Nas, Bassnectar, Weezer, Run The Jewels, M.I.A., Erykah Badu and more.
