by Brian Lipton


M-GREEN-FloppyHat-FRONT-270x390American Rhino, which was created by the American Rhino Foundation in 2016 as part of its efforts to protect critically endangered and threatened African wildlife, has launched its website. A percentage of the proceeds from the sale of every item of American Rhino clothing – which includes men’s t-shirts and hats — will go to the foundation, which funds conservancy groups in Africa.

“Our website is critical to fulfilling our philanthropic mission,” said American Rhino president Chris Welles. “We believe American consumers can play a vital role in preserving African wildlife. In doing so, we help secure biodiversity and habitats so vital to Africa’s economy and future.”

In creating the website, American Rhino partnered with marketing agency King Fish. “We came to King Fish because of its success in digital marketing and project management experience,” Welles said. “The content and site design achieved my vision for the project, and the final result has exceeded our expectations.”

In addition to product shots, the website includes photographs by King Fish which were shot in various locations in Africa. “I’ve been to Africa several times, and I’m always inspired by the landscape,” added Welles. “I wanted to bring that inspiration to the website.”