ANTI-SOCIAL SOCIAL CLUB X 24 HOURS OF LE MANS

Streetwear brand Anti Social Social Club (ASSC) will drop its first co-branded collection with the race car event 24 Hours at Le Mans on June 15, 2024, coinciding with the annual running of the legendary endurance automotive race in France. The accompanying campaign features pro driver Maxime Jousse and is one of the largest campaigns the ASSC brand has ever produced.

Le Mans is the oldest active endurance racing event in the world and one of the most prestigious motorsport events. Established in 1923, The annual 24-hour competition is a test of man and machine, drawing hundreds of thousands of spectators to the town of Le Mans, France. Along with the Formula One World Championship and Indianapolis 500, it is one of the races that form the Triple Crown of Motorsport.

ASSC has brought its aesthetic to the world of endurance racing, paying homage to the grueling 24-hour cycle of driving stints the teams undergo. The ASSC design team has created a custom livery for an LMP2 race car, a matching team kit consisting of a Bell helmet, and OMP race suits/gloves for drivers and crew.

The 20-piece capsule collection draws inspiration from the race. The Circuit de la Sarthe track map will be featured on some of the clothing designs and accessories. The collection also features a collaborative jersey with Kappa, an ASSC x Le Mans poster by Automobilist, and a Spark 1:43-scale model car. Retails range from $24 to $1500.

“This project was born out of our passion for endurance racing and the opportunity to be part of arguably the greatest spectacle in all of motorsports. This is the first time the ASSC & Le Mans have collaborated with anyone in our space, and we are honored to be chosen to partake in such a prestigious event,” says an Anti Social Social Club spokesperson.

“We are delighted to offer this exclusive collaboration with Anti Social Social Club just a few hours before the start of the 92nd edition of the 24 Hours of Le Mans. This year’s race promises to be historic in terms of sport, with the world’s leading manufacturers lining up on the starting grid. Our brand is known the world over, and this collaboration is perfectly in keeping with that tradition,” says Stéphane Andriolo, Client and Event Director of the Automobile Club de l’Ouest.