ARCHROMA TO SPONSOR 2018 SDC INTERNATIONAL DESIGN COMPETITION

Archroma, a global leader in color and specialty chemicals, will be the major sponsor for the SDC International Design Competition 2018, which engages with hundreds of students, universities and designers globally, helping the entrants develop their understanding of color and the challenges around sustainability in the textile supply chain. The theme for the 2018 competition is “color communication”.

The company will support the competition with its Color Atlas color management system, which will be key to both the competition theme and the accompanying educational package. The Color Atlas includes a “physical library” consisting of over 4,300 colors, in 6 volumes, for quick and intuitive browsing of the cotton poplin samples, among other innovations.

“The participants will be able to experience first-hand how the Color Atlas can support their creativity. For Archroma, this is a great opportunity to further drive innovation and sustainability in the textile supply chain“, commented Brad McClanahan, global head of Service Businesses at Archroma. “We are looking forward to seeing our Color Atlas translating into cool fashion pieces.”