by Stephen Garner

under armourMaryland-based athletic company Under Armour has signed on with the Canadian Olympic Committee as the Official High-Performance Footwear Supplier for Team Canada for the next eight years. Under Armour also announced a limited number of its red winter boots and training shoes, featuring Team Canada’s mark, will be available for purchase leading up to the Olympic Winter Games online and through retail partner Sport Chek.

This is Under Armour’s first sponsorship with a National Olympic Committee. Team Canada athletes will first appear in Under Armour high-performance footwear at the Olympic Winter Games PyeongChang 2018 Opening Ceremony.

Team Canada will be provided with winter boots, running, and training shoes. Styles include the UA Govie Boot that features active insulation and a waterproof membrane; the UA HOVR Phantom CT running shoe; and the UA Ultimate Speed training shoe.

“This new Under Armour partnership is ultimately about providing the most innovative and high-performance footwear for our athletes,” said Derek Kent, CMO of the Canadian Olympic Committee. “The COC is very proud to be Under Armour’s first ever National Olympic Committee partner and we look forward to partnering with their brand at the PyeongChang 2018 Winter Games and beyond.”

“As Under Armour’s first partnership with the Canadian Olympic Team, we are proud to support Team Canada’s Olympic pursuit and provide state-of-the-art high-performance footwear to the talented roster of athletes,” added Courtney Carlson, VP North America Marketing at Under Armour.