As Retail Prices Rise, Companies Employ Jargon To Disguise It

For items including clothing, cereal and trash bags, prices are going up fast. But many companies aren’t saying that, at least not in language most shoppers would recognize. If you ask Pampers maker Procter & Gamble Co., it’s not raising prices, it’s “taking pricing.” Rival Unilever, known for Dove soap and Axe body spray, says it’s been “very active with pricing.” The prize for creativity — so far at least — has been home-improvement retailer Lowe’s Cos., whose finance chief told investors Wednesday that it was “elevating our pricing ecosystem.” Read more at Los Angeles Times.

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