ASICS ANNOUNCES NEW SUMMER LAUNCHES
Outdoor apparel and footwear giant Asics has announced its new launches for Summer 2018.
On May 29, the company will release the Centennial KO100 limited-edition collection of footwear and apparel. The collection includes products from each brand under the Asics umbrella — Asics, AsicsTiger and Onitsuka Tiger — all of which have been specially curated to reflect founder Kihachiro Onitsuka’s bright personality and pioneering spirit. These products feature a sunflower pattern full of striking reds, oranges and yellows which are inspired by Onitsuka’s love of artist Vincent van Gogh. Prices will range from $100 to 170.
As part of this launch, Asics will partner with Right to Play – an organization that uses sport and exercise to improve the lives of children in deprived communities around the world – by donating $10 from every KO100 shoe or clothing purchase. Proceeds will go towards sponsoring one child in Lebanon to play sports for 10 weeks.
On June 1, the company will officially launch the 25th iteration of its flagship stability shoe, the Gel-Kayano 25, which has set the benchmark for long-distance running since 1993. The newest version features the company’s new FlyteFoam Lyte and FlyteFoam Propel technologies, offering runners increased protection and performance year after year. The sneakers also boast a new two-layered jacquard mesh upper that offers a breathable, premium fit that improves flexibility and decreases irritation-causing wrinkles while maintaining a light weight. The Gel-Kayano 25 will retail for $160.