ASK THE EXPERT: AUTHENTICITY COUNTS

by BJ Stringham


Authenticity is crucial for genuine connections, but it can feel challenging when training content suggests approaches that don’t align with your natural style. Our expert, BJ Stringham of UWM Men’s Shop and Selling Is…, explains that, just as Neo from The Matrix mastered martial arts by downloading knowledge that he could call upon when he needed it, we can all absorb foundational techniques that can enhance our authentic approach. If a suggested tactic feels off, reframe it in a way that fits your personality, focusing on the desired outcome rather than the exact method. Ultimately, training builds muscle memory to support your unique style, allowing you to draw on these strategies instinctively while staying true to yourself in every interaction.

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