ASK THE EXPERT: KEEPING IT CLEAN

Keeping your store and stock neat and presentable isn’t just about cleanliness; it’s also a key selling tool. Here, our expert, BJ Stringham of UWM Men’s Shop and Selling Is, shares a little retail “life-changing magic of tidying up” of his own. 

Maintaining a well-organized and appealing shop is crucial for making a positive first impression on customers. Key tips include properly aligning suits and sports coats and placing them in the correct sections. Sizers must match product sizes to avoid customer frustration, and shirts and sweaters should be neatly folded or pressed and displayed uniformly. Slacks should be presented with even hems and uniform hanger alignment. Regularly verify that all products are in their correct locations, and keep the point-of-sale area clean and clutter-free. Finally, a daily team chore list helps maintain a first-class shopping experience for all.