ASK THE EXPERT: “ONE MORE THING…” MAXIMIZING THE CUSTOMER’S TIME

Hiring employees with strong selling skills is the secret to a strong business. But knowing is different than doing. From BJ Stringham of UWM Men’s Shop and Selling Is, video number three of five features specific techniques designed to ring registers and generate customer loyalty.  

For most men, shopping for clothes feels like going to the dentist. The best clothiers—like the best dentists—know how to make a visit to their store painless and efficient. Our expert, B.J. Stringham, explains how to use the customer’s—and your own—time most effectively.

Photo, top, by Amar Preciado.